PGA Apprentice Nick Badel

 is the NB behind PURE.

 

Nick has been playing the game of golf for over

30 years and has played on every level: junior golf, high school, college, and professionally.

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The term “pure” originates from lingo used on the golf course. It is used to describe numerous things in the game of golf such as a well struck golf shot, a pristine course, magnificent views, lush conditions, and overall great course architecture.

 

“I’ve been fortunate enough to play some of the top courses in the world. Each time I would play a phenomenal course, I would post a photo to

social media with the caption: "PURE."

It became a joke amongst my friends and students that PURE. should be my brand name. I decided that was a great idea and PURE. was born.

 I describe PURE. as “a no BS golf brand” because it’s either PURE. or it’s not! There is no in-between.”